#1 To build awareness around your brand. One of many tools you can use to build awareness, video is one of the strongest ways to communicate with your target audience.
#2 To be found in the search engines. Google favors video and if you have it on YouTube, which Google owns, all the better.
#3 To connect more deeply. Connecting sound with visuals captures the audience in more ways than using either of these tools alone.
#4 To create a more intimate connection. Nothing is more intimate than you speaking or even showing your face in a video. That’s a connection that no written collateral will ever achieve.
#5 To communicate value. Sometimes it’s just faster and easier to show people how cool your product or service is. Video is how you can do that.
#6 To create content you can use over and over again. Video, once it’s stored at YouTube and/or on Amazon S3, can be easily shared with others over and over again. Make it once and re-use it!
#7 To provide additional content for your website or blog or press release. Yes, you can use video in all of these different ways including in a social media press release where you can implement other connective collateral pieces.
#8 To show that you’re up-to-date with technology. No one wants to buy from someone who has an outdated website or who is late-to-the game to adopt technology.
#9 To save money! Making short videos, even if they aren’t perfect, can sometimes be more effective than paid advertising. Showing who you are, imperfections and all, makes you more real to your target audience. Video is a way to be more authentic.
#10 To connect with people in a way that they like. Face it, people like to watch stuff — thus the proliferation of visual content – TV, movies, people constantly playing with gadgets that have screens. Join the conversation which will help you get seen and heard. Try video today!
See my special offer below, which expires today, Monday, May 26th for a special plugin that’s just for video. If you have more than one site, be sure to grab the “middle” option. Wishing you a wonderful week ahead. Click to see what I’m talking about … http://taraloves.me/s3videoplus
Copyright © 2014 by Tara Kachaturoff. All rights reserved in all media.
