Question: How can you become the leader in your niche?
Answer: Embark on a continuous campaign to nurture and grow your personal brand.
Personal brand management encompasses all the activities you undertake to promote your brand. Some strategies include speaking, writing articles and books, blogging, and podcasting.
It includes important administrative activities which also inform brand awareness. Some examples are updating your headshot on various profiles, rewriting profile descriptions, and adding tags or keywords that enhance your online findability.
Constant and consistent brand management enhances your visibility and credibility. Create a regular practice of managing your brand collateral so it provides you the best return on your investment.
Most important of all is that you be in service to others. Always do your best. Whether you’re writing an article, coaching a client, or offering tips on a podcast interview, delivering a message rich with content and branded with your particular style will serve you well.
To your best brand ever,
Tara Alexandra Kachaturoff
Certified Personal Branding Strategist