Do you have a lead magnet?
If you don’t know what that is, it’s also called an opt-in gift, a free gift (aren’t gifts always free?), or an ethical bribe. There’s a lot of other names, but you get the point.
A lead magnet is something you give to someone else in exchange for their email address. It’s someone’s first experience of you. It’s like the first date in the whole “getting to know you” dating experience.
Your lead magnet needs three things to be effective.
One problem. It needs to solve one specific problem. Keep in mind that this is a free gift to someone who is interested in what you offer. What’s a problem that you solve for your clients? Make sure it’s not something so big that it would take a pages and pages or an hour video to solve. Think one small problem.
Fast to implement. It needs to provide a solution that they can implement right now. So you can see why it needs to be a problem, but a certain type of problem. It can’t be one that takes a 5-week course or three sessions of coaching. It has to be one thing they can solve, using your provided insight, in a short time span.
Consummable. Finally, it needs to be easy to consume. That means, however, you deliver this solution must be the right fit and it must be easy for them to process. By that, I mean it’s delivered in a manner that they can use. Right now. So you might offer a checklist, a 7-page ebook or a one-page assessment. This isn’t the time to send them a 1 hour video to watch or a 75-page detailed ebook to read.
How does your lead magnet measure up? If you’re good to go, that’s great! If not, take a closer look at what you’ve created and see how you can tune it up!
Tara Alexandra Kachaturoff