Erin Blaskie’s, Destiny: A Love Story About a Video Game, Marketing & Storytelling, is a tale of distilled 
brilliance. It’s a short, to the point, true story of the video game, Destiny, the brainchild of developers Bungie and Activision.
Erin shares their story over the years – how they authentically unrolled, unveiled and finally launched the game 5 years later – and to the acclaim of being the biggest and most successful launch in video game history.
How did they do it? By engaging their market through storytelling – but in a particular way – couched in authenticity and transparency. Through a well-thought out and brilliantly executed marketing initiative, they followed a process that allowed them to touch, engage, and involve their followers who then continued to spread the anticipation and excitement all the way to launch.
A short, easy-to-read, thought provoking book, Blaskie uncovers basic principles of marketing, brand building, and community, constructed in a way that engages followers over time – an adventure as such. It’s sure to upend your typical marketing ideas and start you thinking in a new direction. And what’s even better is that you’ll remember these principles because it’s told as a story! A highly recommended read.
