Email marketing is an important form of digital marketing that businesses can use to stay connected with their email list and potential customers. Are you looking to create an effective email campaign? If so, these 10 tips will help you maximize your results.
What are 10 tips for writing an effective email campaign?
Tip #1: Make sure you have a good email tool at your disposal. It’s helpful if it has analytics that provide you information about open rates and clicks (clicks on links inside of your email).
Tip #2: Include a clear Call-to-Action (CTA). No one should be guessing why you’re sending the email. A clear CTA will motivate someone to click a link to get more information, register interest in an option, or to buy something.
Tip #3: Make sure you send your email to the right list of subscribers. You may have multiple lists or a single list segmented by the type of client. Prospects are different from clients. The material you send to one might be very different from what you send to the other. Make sure your message fits with the audience.
Tip #4: Your message should be clear. Don’t leave readers wondering about the purpose of your message. It could be to inform them about industry news, or to share information about a new product you’re offering. It might be to let them know about an important online or in-person event. Or, it might be to ask them to fill out a survey or to respond with their opinion about something.
Tip #5: Have an engaging email newsletter design to grab your readers’ attention. A good way to do this is by having email newsletter templates at your disposal. This way you can easily add your content and send.
Tip #6: Only mail to a carefully selected list of subscribers. Use special software that scans your emails to ensure that they are deliverable and not spam addresses.
Tip #7: Test all emails before sending them out to ensure there are no typos, that all the links work, and that they are formatted correctly. What you see when you’re working in an email editor can be quite different from what you see when it’s actually sent through your email provider.
Tip #8: Include captivating email subject lines. There are countless resources online that you can reference to help you write the perfect headline that entices people to open. Much will depend on your communication style, intention and how you want to connect with your audience. Develop your style and experiment by using A/B testing (using 2 different email subject lines, with the same message attached in order to determine which one gets more opens).
Tip #9: Use Pretty Links or other tracking software for all of your links so that you know which ones are getting clicked and lead to results. This information is helpful for informing what you do in future email campaigns.
Tip #10: Make sure to follow email marketing best practices. This includes things like following email deliverability standards, using plain text rather than HTML formatting (unless you’re using an email editor that ensures this for you), and keeping your email length at a reasonable number of emails per message so they don’t get cut off when the reader previews them.
Creating an effective email campaign is a daunting task, but it doesn’t have to be. Follow these tips and you’ll be on your way to creating powerful emails that drive engagement from the people who care about what you’re doing most.
